This service aims collective private sector engagement in disaster risk reduction, emergency preparedness, response and recovery for more strategic private sector engagement so that businesses and societies are better prepared with improved response and recovery, including the COVID-19 pandemic. UNDP OCHA-led  Connecting Business Initiative (CBi) has developed guidance on how enterprises can support the COVID-19 response and also made available 60,000 USD per country proposal between these business networks and the UN system. UNDP Business Call to Action (BCtA) platform is supporting inclusive business models to respond to the COVID-19 pandemic enhancing coordination, information exchange, knowledge sharing for businesses to address the challenges of the crisis.