Responding to COVID-19: Guidelines for engaging with the BoP

In the outbreak of the COVID-19 pandemic, Business Call to Action (BCtA) has published guidelines for its member companies on how to cope with and respond to the crisis.

As BCtA members are inclusive businesses and engage with the base of the economic pyramid (BoP) – those who earn less than $10 a day – our guidelines have been developed to assist BoP-engaged businesses with implementable actions designed to protect these businesses and BoP populations.


Development Partners

Development partners



Government Ministries

Government Ministries

focal points

Luciana Aguiar

Head of Business Call to Action

Rabayl Mirza

Impact Specialist

Sheila Casserly

BCtA Outreach and Membership Lead

UNDP Staff Only: Once you identify your SDG Financing expert, please place a request for his/her services through your CO corporate planning system (IWP platform) under the ‘Service Requested’ section. Please be sure to indicate the name of the financing expert on the service request page (‘Summary of Service Expected’ box) in order to facilitate assignment.